A Beginner’s Guide to Leveraging AI for Business Growth
(Part 2 of 2)
Turn Every Employee into a Superstar: AI as Your Business Multiplier
In our last blog, we introduced how Generative AI is helping businesses streamline operations and stay competitive. This follow-up takes it a step further, exploring how AI doesn’t just replicate expertise—it amplifies it, much like the way our customers evolve their PICK MultiValue systems to deliver smarter, more efficient processes.
Imagine turning every salesperson into a superstar—armed with optimal pricing strategies, tailored product recommendations, real-time inventory insights, and the ability to effortlessly compare product features. With AI, you can encode and scale these winning practices, elevating your entire team to expert-level performance.
This article shows you how to leverage AI to empower your business and unlock untapped potential.
How to Get Started with AI in Your Business
To begin integrating AI in a practical, manageable way, here are some steps we recommend:
Step 1: Identify Repetitive Tasks for Automation
Start by listing routine tasks that consume time but don’t require specialized knowledge. Examples include:
- Data entry or inquiry in finance or inventory management (saves 4-6 hours/week per employee)
- Basic customer support (FAQs) (reduces response time by 40%)
- Regular email follow-ups and lead nurturing (improves email quality by 37% – MIT Study)
Step 2: Choose the Right AI Tools
After identifying the key tasks, explore tools specifically designed to handle them:
ChatGPT Professional
($20/month)
- Email drafting
- Brainstorming
- Documentation
Meeting transcription tools
($16-30/month)
- Grain or Otter.ai capture and summarize meeting notes
- Create useful reference points or training materials
Custom GPTs
($20-200/month)
- Product catalog information assistant
- Standard Operating Procedures chat bot
- Customer inquiry handling
Step 3: Launch Pilot Projects
Start small with one or two areas. For instance, deploy a meeting transcription tool with a few departments, or set up ChatGPT Professional for your customer support team. This allows you to monitor the tool’s impact, adjust as needed, and gather valuable feedback from employees.
Step 4: Upskill Your Team
Training employees on how to use AI tools is essential. By helping them understand the capabilities and limitations of AI, you empower them to use these tools effectively in their daily work.
Step 5: Measure and Adjust
Track performance indicators (e.g., time saved, customer satisfaction, productivity gains) to assess the effectiveness of each tool. Adjust your approach and expand AI usage based on these insights.
Real-Life Examples of AI in Action
Here’s a glimpse of how these tools can drive tangible results:
- Enhanced Customer Service: ChatGPT Professional can help employees draft clear, consistent responses to customer inquiries, reducing response time and improving customer satisfaction.
- Efficient Meeting Summaries: At Zumasys, we utilize Grain to transcribe and summarize key meetings, which are then used to draft follow-up emails, create SOPs and training materials for our customers and our employees.
- Customized AI for Customer Service: We’ve also created custom Assistants for ourselves to help our support team and for our customers to help new employees with product details and industry insights, helping them to find relevant information quickly during customer interactions, reducing wait times and improving the customer experience.
The Future is Here: Start Your AI Journey Today
By embracing AI, you’re not only streamlining operations but also positioning your business for sustainable growth. Start with a few practical applications, pilot new tools, and see how AI can make a difference in your day-to-day operations.